The stroller for exploring any terrain. Gear up for adventures wherever you may stroll. From smooth sidewalks to bumpy trails and everything in between, the uncompromising agility of our all-terrain city mini® GT2 is ready to tackle them all....

The city tour™ 2 Premium Eco Stroller, folds up small for big adventures - 85% smaller than when it's unfolded. It’s the ultimate stroller for travel, with an ultra-compact, one-step fold, a stroller weight of only 6.9kg, and is made...

city select LUX discontinued 2021. Original RRP $1295  While the city select LUX had been designed to convert from single to double the city select LUX and all accessories had been discontinued in 2021 and are no longer in production. ...

The most compact folding trike on the market! Weighing in at only 6.7kg, Liki Trike is the ultimate portable travel solution easily fitting in the boot of your car or airplane’s overhead bin.  Its sleek design seamlessly blends functionality and aesthetics,...

Betti strollers are dispatched via StarTrack. By adding to cart you are agreeing to Authority to Leave your delivery without signature. Betti Granny combines the simple, practical and lightweight features of your everyday umbrella stroller with few finishing touches for comfort and style.  With the...

Betti strollers are dispatched via StarTrack. By adding to cart you are agreeing to Authority to Leave your delivery without signature. Gran takes care of the shopping trips, play dates and everyday errands. Practical, compact and lightweight, this is the perfect stroller to take baby...

Pure fun for your baby and a whole lot less work for you. The Betti Bouncer Yia Yia is a cosy place where your baby can play, kicking their legs and waving their arms, which will gently rock the bouncer....

The kit for when s%*t gets real. This is the motherload of postpartum must-haves, from first contractions to first post-baby toilet trip. Just pack in your hospital bag and you're good to go!5-STEP POSTPARTUM RECOVERY REGIMEN: This kit includes all...

The bathroom recovery regimen you won’t want to pee without. Contains everything you need to jump-start recovery during those first few visits to the bathroom. KIT INCLUDES: 4 disposable underwear, 4 Ice Maxi Pads, 24 Perineal Cooling Pad Liners, 5oz...

Delivers the full dose through a soft, familiar dummy that sends medicine to the side of the cheek, as recommended by doctors, bypassing baby's taste buds to prevent spit-ups so baby swallows full dose.    NO MESS: Soother-style baby medicine...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper Set. See what you're snipping through the safety spyhole and nail that mani/ pedi every time. NailFrida's specially curved blades mimic the shape of a...

Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system specially designed to fix the flake situation. First LATHER (with sponge), then...

Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for parents AND baby), so you can say "sayonara" to snotty noses. HYGIENIC: Disposable filters are clinically proven to...

Prevent resting itch face and kick dry skin, cradle cap + eczema to the curb! DermaFrida the SkinSoother is a baby spa in the palm of your hand, keeping baby's biggest organ, the skin! healthy, flake-free and soft as wait...

The ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to clean crusties + gunk out of all bodily crevices. Safety design ensures tip from going in too far up...

When it comes to oral care, it's good to start'em young! The SmileFrida Finger Brush makes it easy to clean your squirmy little one's baby teeth, without losing your sanity. And the double-sided brush tackles top + bottom at the...

Put the brushing battle to bed! The Toothhugger's unique triple-angle brush head attacks plaque fast by cleaning all sides at once. Specially designed with little brushers in mind, its easy-to-hold handle suctions to surfaces, while soft bristles are gentle on...

It's smart, It's Swedish, It's maybe a little strange. It's the doctor-invented nasal aspirator that actually works! HYGIENIC: Disposable filters are clinically proven to prevent the transfer of mucus or germs to the snot sucker when clearing stuffy noses. Replace...

Our award-winning, hybrid carrier combines the closeness of a wrap with the ease of a carrier. You simply put it on like a t-shirt and tug the fabric through the easy-adjust rings to get your perfect fit. Slip baby into...

The WaterLand baby carrier is a revolutionary product designed to make water adventures with your baby safe, comfortable, and enjoyable. Made from Neoprene, the same material used in wetsuits, the WaterLand carrier provides excellent insulation and keeps your baby warm...