The Amazing Baby Company was established in 2007 and is a globally recognised baby brand distributor, representing Baby Jogger, Joolz, 4moms®, Moby Wrap, Lillebaby, Nanit, Frida and many more in the Australian market.
Over the last 15 years we have launched, marketed and distributed some of the world’s best baby products into the Australian market, from prams and strollers, stroller accessories, special needs pushchairs, baby capsules, booster seats, nappy bags, infant carriers & wraps, infant and toddler toys, through to innovative infant rockers and smart bassinets.
How it began
In 2007, Carrie Edwards-Britt was introduced to a unique stroller from America called Baby Jogger and her love for the baby product industry was born. She was determined to make parents’ lives easier by delivering safe, high-quality products to the Australian market.
The Amazing Baby Company was born and grew rapidly and now boasts a portfolio of top-end, international and local brands that are distributed throughout Australasia.
Today, Carrie assumes the role of managing director at The Amazing Baby Company and CEO of golf company MGI, market leader in motorized golf buggies and golf GPS devices.
Product Safety - INPAA
Infant safety is at the heart of every decision we make and every product we offer to market.
We work closely with INPAA, (www.inpaa.com.au/about), to ensure our range not only meets but exceeds safety standards. All products are safety certified with INPAA certification.
We strive to deliver outstanding customer service, whether it is before purchase via our website or over the phone, or via after-sales support and servicing.
We have customer service representatives located throughout Australia to help answer any questions you may have or assist with warranty claims.
We offer Meet The Expert Sessions (In-person, phone or via zoom) with our team of product gurus to help you with the product selection process.
The Amazing Baby Company (TABC) is passionate about families and the world we live in.
We passionately support people and organizations who are dedicated to the health and wellbeing of babies and children, sustainability, conservation and those committed to a brighter and healthier future. Click here to read more about our partnerships.
We strive to be a sustainable company. From our solar-powered office, recycled packaging, through to the products used in our staff rooms, sustainability is at the heart of everything we do.
Baby Jogger products are crafted for active parents who are doing more than ever with their children. Since creating the very first jogging stroller in 1984, we've moved far beyond joggers, focusing on high-performance strollers that are durable, versatile, and high quality.
Baby Jogger has all your pram needs covered from a super compact travel stroller to full sized double prams and everything in between!
Joolz design safe, ergonomic and stylish strollers that are easy-to-fold and manoeuvre. Offering premium strollers and accessories for all occasions, that fit perfectly around your baby, and your family’s, needs, using materials that are sustainable, organic, and made to last.
Joolz lifetime warranty is timeless, just like our product range, and for each stroller we sell we plant a tree in the Joolz Birth Forest. Just one small way we are showing our commitment to a greener planet.
Parents don't vibrate like bouncy seats or swing like baby swings. That's why 4moms created the mamaRoo®.
Nanit’s award-winning, cutting-edge camera tracks baby’s movements, delivering parents a crystal-clear picture of almost everything that happens in and around the crib, while patented technology analyses their sleep patterns to give parents personalized tips and expert coaching that improves sleep quality. The result? Better nights (and days) for the whole family.
The MOBY name is synonymous with babywearing. Globally recognized as the brand that knows the importance of keeping babies close, calm, and happy. MOBY is focused on creating products that encourage bonding over special moments, shared discoveries, and within the day-to-day of being Close Enough to Kiss.
From the beginning, LÍLLÉbaby been the industry leader in comfort and adjustability, and LÍLLÉbaby continue to work toward making sure we have beautiful, ergonomic options for ALL bodies, circumstances, and growth stages.
LÍLLÉbaby'sgoal is to see parents and caretakers empowered by the confidence, freedom, convenience, and bond that safe, comfortable babywearing can provide.
Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.
Frida Baby's mission is preparing parents for the unfiltered realities of parenthood with simple-yet-genius solutions that get the job done.
Betti is simple yet stylish. It does not pretend to be anything else and will help nurture and take care of the important things in early life.
Made to become part of your family the Betti range is named after the most important support team a parent can have - the Gran and Granny strollers, Nonna and Yaiyai bouncers, and the Nainai cot.