The Amazing Baby Company was established in 2007 and is a globally recognised baby brand distributor, representing Baby Jogger, Joolz, 4moms®, Moby Wrap and many more in the Australian market.
Over the last 15 years we have launched, marketed and distributed some of the world’s best baby products into the Australian market, from prams and strollers, stroller accessories, special needs pushchairs, baby capsules, booster seats, nappy bags, infant carriers & wraps, infant and toddler toys, through to innovative infant rockers and smart bassinets.
How it began
In 2007, Carrie Edwards-Britt was introduced to a unique stroller from America called Baby Jogger and her love for the baby product industry was born. She was determined to make parents’ lives easier by delivering safe, high-quality products to the Australian market.
The Amazing Baby Company was born and grew rapidly and now boasts a portfolio of top-end, international and local brands that are distributed throughout Australasia.
Today, Carrie assumes the role of managing director at The Amazing Baby Company and CEO of golf company MGI, market leader in motorized golf buggies and golf GPS devices.
Product Safety - INPAA
Infant safety is at the heart of every decision we make and every product we offer to market.
We work closely with INPAA, www.inpaa.com.au/about), to ensure our range not only meets but exceeds safety standards. All products are safety certified with INPAA certification.
We strive to deliver outstanding customer service, whether it is before purchase via our website or over the phone, or via after-sales support and servicing.
We have customer service representatives located throughout Australia to help answer any questions you may have or assist with warranty claims.
We offer Meet The Expert Sessions (In-person, phone or via zoom) with our team of product gurus to help you with the product selection process.
The Amazing Baby Company (TABC) is passionate about families and the world we live in.
We passionately support people and organizations who are dedicated to the health and wellbeing of babies and children, sustainability, conservation and those committed to a brighter and healthier future. Click here to read more about our partnerships.
We strive to be a sustainable company. From our solar-powered office, recycled packaging, through to the products used in our staff rooms, sustainability is at the heart of everything we do.
Baby Jogger products are crafted for active parents who are doing more than ever with their children. Since creating the very first jogging stroller in 1984, Baby Jogger has moved far beyond joggers, focusing on high-performance strollers that are durable, versatile, and high quality. From their ultra-compact and lightweight travel stroller range, quick-fold everyday strollers, through to double strollers and travel systems, all-terrain strollers, jogging strollers and modular strollers that grow with your family, Baby Jogger has got you covered.
Joolz was created on the streets of Amsterdam in 2004 when founder Emile Kuenen saw parents struggling with strollers over the canal bridges and vowed to make the best pushchair possible. Three years later, the first Joolz Day stroller was sold and the company is now a leading global brand with their designer pram range coveted around the world. Sustainability is at the heart of all Joolz designs, from their sustainable fabric range, reusable packaging and Joolz Birth Forest, with a tree planted in the Joolz Birth Forest in Colombia for every stroller sold in Australia and across the world. TABC has been the proud Australian distributor of Joolz since 2019.
After launching their classic wrap in 2003, the MOBY name (MOther & baBY) is synonymous with babywearing around the world. Globally recognized, MOBY are trusted experts and know the importance of keeping babies close, calm, and happy. MOBY wraps and carriers are designed to encourage bonding over special moments, shared discoveries, and within the day-to-day of being Close Enough to Kiss™. TABC has been the proud Australian distributor of MOBY since 2018.
4moms® was founded in 2005 and currently sells its products in 58 countries around the world. Their mission is to develop dramatically better baby products and build a great company while doing it. 4moms® products combine cutting-edge robotics and technology to create products that make parents lives easier, including the market-leading mamaRoo®4 infant seat and mamaRoo sleep® bassinet. TABC has been the proud Australian distributor of 4moms® since 2018.
Rooted in the Scandinavian values of quality of life, honesty and a love for nature’s beauty, LÍLLÉbaby’s mission is to empower families with comfortable, innovative wraps and carriers that inspire adventures and nurture the bond between parents and their children. TABC has been the proud Australian distributor of LÍLLÉbaby since 2021.
TABC’s first stroller line, Betti was launched in 2020 and was inspired by our MD’s Grandmother. Symbolising safety, nurture and style, the first line introduced was the GRAN stroller range with more releases to come.